The fight began many years ago and if you want to know the history I recommend the movie Pirates of Silicon Valley. The result was Apple creating for the arts and entertainment community and Microsoft taking over everything else (to include the world). With this separation came two types of computer owners, those that were creative and those who were business minded, what a shame. I believe I was the only student in the school of business at my college that had a Apple computer a little over ten years ago. My, how times have changed and you should considered a change too!

I won't bother explaining all the things that can be done on a PC because they are the majority of computers sold today and they are so standard that most of you understand them completely. What many of you may not be aware of though is the ability to run your business or fit into just about any business environment with a Mac computer.
A brand is a representation of a business or business person's offerings. Put another way by, Wikipedia, the online reference site, a brand, logo, slogan, and/or design scheme associated with a product or service.

So what? Well to be quite honest in business your brand is everything, very similar to an individuals character. It can take a lifetime to build and once it's established you must do everything in your power to protect it.

For instance if I said "Chicken 'n Waffles" to most people, they would respond "Roscoe's"? Even though they may have never been there, the brand is strong and synonymous with great chicken and waffles.