I had an interesting conversation the other day with a successful business owner who felt that Branding was nothing more then wrapping a product or service in a pretty package so it looked good to the public.  While I agree that packaging is an important part of branding it’s only a Part.

 

There are a number of definitions for branding but for this blog I will focus on the one that essentially calls a brand “an impression signifying ownership”. Many ranchers did/do this to tag their livestock and many companies do this to tag their products and services. The big question is... Why?

Published in Writing