What’s in a Brand?

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A brand is a representation of a business or business person's offerings. Put another way by, Wikipedia, the online reference site, a brand, logo, slogan, and/or design scheme associated with a product or service.

So what? Well to be quite honest in business your brand is everything, very similar to an individuals character. It can take a lifetime to build and once it's established you must do everything in your power to protect it.

For instance if I said "Chicken 'n Waffles" to most people, they would respond "Roscoe's"? Even though they may have never been there, the brand is strong and synonymous with great chicken and waffles.
With so many choices available for just about anything you could possibly desire in life, brands help us cut to the chase. Brands also allow us to trust products or services that would normally require a bit of research. The funny thing about brands though is that all the symbols and slogans, colors and sounds can do just as much to help people recognize what not to buy as it can to help people recognize what they want to purchase.

You must always start with a quality product or service at a fair price and use that to establish then grow your brand! I will explain how this is done in a later Blog entry but I thought I should show why brand creation is important first.

As you create that Brand/Business of your dreams watch how your customers/clients will refer others to you and practically beg you for the opportunity to advertise for you. Don't believe me? Well tell me this, did the last pair of sneakers you wore have the companies logo on the outside or the inside? T-shirt? Purse? You wore those Brands and wore them proudly and will more then likely buy and wear those same brands again!

Bottom line is that it is about loyalty, getting a customer or client and keeping them for life. Ultimately, this leads to higher sales and higher sales means more income in just about every good business model. So use Roscoe's Home of Chicken 'n Waffles as a great example of what you can do to build a strong brand or maybe some other brand that you know and love!

Make Money, Have Fun & Be A Blessing,
Last modified on Saturday, 01 May 2010 16:51
Cirilo McLaine

Cirilo McLaine

I am a business advisor specializing in providing solutions to challenges often encountered by those who own, run or start small businesses.

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