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How do we start the process of creating the business of your dreams? It's just like creating a road map to a vacation destination. You first find out where you are, then you find out where you want to go and last you map out the best route to get there, understanding there may be some detours along the way.

You must first establish your core competency . What are you in business to offer? What is it that people are going to part with their hard earned money for? What is it that you do as good or better then most? Is it the best value, best price, best quality? What is your core competency?

Now that you know what you are selling, let's make it clear and concise enough that everyone can understands. Example, I sell quality life and disability insurance that can be upgraded over the entire careers of recent graduates of medical school, might be your offering. This is an important piece so please take time to put together something you can be very proud of for quite some time.

Also knowing what you will be delivering to your customers you must start to tell the story. Tell it to everyone that matters. Who matters may be your question. This is where the separation begins between Mom & Pop/ Sole proprietorship's and Corporations/LLC's or what I will refer to as little "b" and big "B" respectively. Little "b's" start and generally continue their journey alone, while big "B's" start to tell their stories to investors, bankers, friends, family, just about anyone who will listen and come along for the ride.

What is the purpose of telling so many people about your business? You need buy in for long term success, is the reason. You have to visit each of these places along your journey:
  1. Raise Money or Capitalize the business
  2. Build a board of directors
  3. Put business policy in place
  4. Create a strong Brand
  5. Market your Brand.
This all takes man hours, talent and if that isn't clear A LOT OF HELP! So stop trying to do it all by yourself, allow others to help you get to your destination and let them benefit from the success of the business. The great thing about the big "B" journey is that whenever you run into obstacles or road blocks in your journey you will have enough minds with a vested interest in your success, to come up with a solution. We will explore this more tomorrow.

Make Money, Have Fun & Be A Blessing,
Cirilo
My major in college was entrepreneurial studies. It was a new major for our school but quite popular. As a matter of fact I was the second graduate of that program a friend was the first. We spent a great deal of time on case studies, business plan development and corporate analysis. I figured I was in pretty good shape to handle businesses of all different kinds as long as they were entrepreneurial in essence. Little did I know I was in for a rude awaking.

What does the word entrepreneur really mean? Well, it describes a person of vision and desire, who’s unafraid to take risk for the chance at business success. A person or group of people who create a business. The funny thing is many people who call themselves entrepreneurs have little resemblance to the ones I studied in college.

What is the problem? Well, what I have seen a lot out here on the business front is people who really want rewards with little effort or those with efforts that outweigh their rewards. I constantly run into that unbalanced business that wears the owners down or makes them quit.

A person once told me that success was when small efforts produced large results and when large efforts produced small results it was time to abandoned ship. Yes, there are exceptions to every rule and that is the case in this situation as well but it’s a good rule of thumb.

So, how do you know when you have become an entrepreneur on the road to success? The first thing you must ask yourself is, am I building a company, a business or have I created a job for myself? Self employment is OK for some people but that should not be the overall goal of an entrepreneur. An entrepreneur should be looking to create a business that works when he or she is not there operating it.

This weekend I will touch on some of the main steps to establishing a good track for you to develop the ultimate business. The type of business that can attract investors, the type of business with a corporate image and the type of business where small efforts produce tremendous results, stay tuned

Make Money, Have Fun & Be A Blessing,
Cirilo
Happy Monday everyone, its the beginning of the work week! As a personal ritual of mine I use Sunday night, Monday morning as back to basics time for me and I would like to share with you those basics that offer the foundation for all my business decisions.

Business is simply Assets, Liabilities, Income and Expenses, all else is just commentary(some commentary is good though, ie. This Blog). When you look at the different decisions you must make as a business person on a daily basis, how do you make these decision? Well let me quickly explain how this can be done consistently for life!
You must first be able to distinguish true assets from liabilities. Business 101 in college teaches us that an Asset is defined by its ability to produce income and a liability on the flip side produces expenses.

So yes, if it cost you money rather then make you money it’s a liability, but not all liabilities are bad. Your personal residence is a liability(albeit a good one)to you and an asset to the bank. It’s and expense to you and provides income for the bank. The only way for you to convert it to an asset is to sell it! Not to beat a dead horse but just take a moment to look at all the things that make you money and all the things that cost you.

Ok, now that you are thoroughly depressed, time to map out your work week. Your weekly goals you be to increase or work toward increasing your assets and decrease your liabilities. The more assets the more streams of income while the more liabilities, well you get the point.

This sounds very simple but often what happens is we spend so much time managing or maintaining our assets and liabilities, we never get around to increasing the number of streams of income and decreasing the number of expenses. Don’t let this happen to you any longer! From this day forward start your week right with a “By any means necessary” plan to change you life daily.

Be like a predator in search of prey, a hunter in search of game, a pirate in search of booty! Find opportunities to acquire assets and opportunities to offload those liabilities! Build that business team that will help make it happen for you, let your weekly meetings have new purpose and get ready to do it all over again each week. See you at the Top!

Make Money, Have Fun & Be A Blessing,
Cirilo
When you mention prospecting to most professionals who are in sales (and we all are in sales) the first thing you get is a cringe, sigh or a run in the other direction but it doesn't have to be that way. The secret to sales is the realization that somebody out there wants what you have to offer, believe it or not! The only thing you have to do is find them.

There are a number of ways to find people who are your prospects. You can cold-call, send mailers, go door to door, run advertisements or send smoke signals but the idea is to make contact. For my business I only consider telephone or face to face encounters prospecting but for you mailers or something else may be the most effective. With all these different ways to meet potential clients why don't more people prospect?

The reason most people hate prospecting is because they hate rejection! Don't get me wrong I hate rejection to, as a matter of fact I don't know one person who enjoys being rejected. So, how then do you make it an art? Actually, it only happens with a little science. Yes, science can help you get over your emotional withdrawal due to prospecting. Here's how.

First you must believe that what you are selling is a worthy product or service. Next you have to chose your market. Then, it's important to figure out on average how many people you have to talk to before you get a Yes. Now you need to figure out how many yeses you must get to meet your goals. The last thing you must do is just make contact with your average number of people as often as you can with out concern with what their answers are but more concern with the activity.

Basically, you must detach yourself from the outcome and just go through the process. That is exactly what I do after I have positioned my offer. I start smiling and dialing mostly referrals at this point in my career but sometimes the projects I work on still require some cold calling believe it or not. If you have to talk to 10, 20, 30 or 40 people to get one yes then just make the calls. Hell, if it took 100 calls and the return was worth it I would make the calls with no hesitation. If you have to do the same you should be willing as well, it's all a numbers game anyway.

If I sat you in a room with a magic slot machine and told you that every 1000th time you pulled the slot lever the machine would spit out $1000.00, how many times a day would you pull that lever?1000, 2000, 5000, I bet you would pull that thing as many time as you could in a 24 hour period. How many calls must you make in order to produce $1000.00 for yourself? Well, just think if you did that three times a week every week how much different would your life be?

Empower Yourself, Make the Calls!

Make Money, Have Fun & Be A Blessing,
Cirilo
Imagine you are a world leader! You command the most powerful military on the face of the planet. You make the plans for the growth and prosperity of the nation. You put the necessary people in the necessary places so that when things don’t go as planned they can make adjustments to meet the ultimate goal, of Growth, Prosperity and Longevity.

There is only one problem! You have a rogue servant that has been hard to identify. He sabotages your military, destroys your plans and strategies, he constantly recruits your leaders away from you! He wants the exact opposite of you Decline, Poverty and Extinction for the nation. You have been tracking his every move for years and now you are very close to getting him.
Each and every time you interact with the public is an opportunity to make an impression, make the most out of it! When was the last time you took a long hard look at your marketing pieces. How about recorded yourself to hear how you sound on the phone. Updated that business picture lately, if you clearly no longer have hair but your business card picture does, it's time to update!

Every so often I will study the material that I give to people when I interact with them. Just think about it, after you have left a persons presence all that is left is your business card or brochure, it better say success and professional. When people receive your printed information they should think, " Wow".
I spend a lot of time on this blog writing about simplicity and how important it is to focus your attention on your product or service. You have taken my advice and now you are asking "What do I do now?". Now you are ready to attract buyers! It's no secret that businesses succeed because of high sales and they fail because of low sales. So how do you go from 0 to 100 in a short amount of time? Make a list but don't check it twice.

Yeah, I know you aren't Santa Clause but you say show me the money, I say bring your wheel barrel. You have designed your product and service with someone in mind, right? How many of those people did you contact last week, today or better yet will you contact tomorrow? Well, if that number has yielded less than perfect results then you need to put some time into developing your list of potential buyers.

Make the list first then make your way down the list to offer what you are selling. This is the part that normally causes the problems for most people. For some reason we spend a great deal of time on development of the products and services we offer but shy away from telling the world we are open for business. I have heard every excuse in the book, I don't have enough money to market, I don't have enough time to market, I don't know how to talk to people about buying from me, I don't sell.

If you have used any of those excuses above, I have one suggestion, STOP! Either you stop making excuses or you stop doing business because if you are unwilling to talk to people about buying from you, there is no way I can help you. For all those who are ready though, I say make your list, contact your list and offer your product or service. It doesn't get anymore grass roots then that.

You can do this tomorrow. Sell the insurance, the jewelry, the cars or the taco but for all of our sake, SELL!

Make Money, Have Fun & Be A Blessing,
Cirilo
In the super hyper-active world we live in today we seem to be constantly searching for a simple solution to make up for the things we don’t have real time to handle. We text instead of picking up the phone to communicate, we listen to audiobooks instead of reading, hell we even use things like Splenda to sweeten our iced tea because it takes to long for real sugar to dissolve!

Don’t get me wrong these modern conveniences have made our lives more pleasurable in a lot of regards but we must be very careful to not allow this concept to creep into other areas of our lives. More specifically as we go day to day make a living we have to make sure we recognize there are NO substitutes for hard work!

In my business I am always looking for the better mouse trap, trying to stay ahead of industry trends and systemize as many processes as possible but my success hinges on my ability to work harder than my competitors. It’s not all that glamorous and if one more person hits me with the famous cliche’ “Work Smarter, Not Harder”, I am going to catch a case!

The only Smarter Work is Harder Work, less you look up and find yourself with zero clients or unemployed! This is the bottom line and I am sorry to be the one to break the bad news to my intellectual folks out here who have tried to make us hard workers think any different.

Sure you can coast through life finding short cuts and back doors but that is hardly the way to become the Top Dog in your field! I mean really what would the greats say to the “Work Smarter” crew? Michael Jackson, Bill Gates, Kobe Bryant (I still hate the Lakers but that’s a different subject), Warren Buffet or Barack Obama would all tell you sure you need modern conveniences but there are absolutely No short cuts, No Substitutions for hard work!

The modern conveniences that many use as substitutes make it easy for some to coast but they allow the great the opportunity to out work everyone else. If you doubt what I say, test it for yourself but don’t be surprised when you don’t exceed your wildest dreams! On the other hand if excellence is your goal, get lost in your work more than not, allow no one to have a better work ethic than you!

Just think about it, even if you miss the moon you still can dance with the stars! Work your asses off and the world will beat a path to your door and the satisfaction you get from the process will allow you to live with no regrets! Anything worth having is worth the hard work it takes to get it, so go get it!

Make Money, Have Fun & Be A Blessing,
Cirilo

Leuconoe, don't ask — it's dangerous to know — what end the gods will give me or you. Don't play with Babylonian fortune-telling either. Better just deal with whatever comes your way. Whether you'll see several more winters or whether the last one Jupiter gives you is the one even now pelting the rocks on the shore with the waves of the Tyrrhenian sea--be smart, drink your wine. Scale back your long hopes to a short period. Even as we speak, envious time is running away from us. Seize the day, trusting little in the future. 

- Horace Odes

Many people are familiar with the phrase but really have no idea where it came from. I mean it's everywhere, on tattoos, in commercials, on billboards even. Really, how many times a day do you hear the phrase, Carpe Diem? It has become such a common statement that it almost loses its value to both inspire and challenge. It need not be that way though. Let's think about the requirements of Carpe Diem.

  • Wake Up
  • Choose to truly do all you can that day to live abundantly.
  • Hope that you are blessed enough to do it all over again the next day.

It's that simple! Carpe Diem! Seize the Day! Is that really all there is to it? YEP, and stop trying to complicate Life!

Make Money, Have Fun & Be A Blessing,
Cirilo

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