Items filtered by date: October 2010

Charitable giving is no longer what it used to be. There was a time years ago when it was enough to have your 501(c)(3) IRS status and a recognizable cause, for money to flow in without any problem. Oh, how times have changed!

 

Today there is increased competition for the benefactor’s, albeit decreased, charitable dollars. What separates your charity from any others? If you haven’t figured that out yet, you better and fast, lest you find yourself with an unfunded great cause!

Published in Writing

As a Brand Architect in this day and age I am astonished at the number of brands I see on a daily basis within the commercial environment. Something even more astonishing is the proliferation of personal branding. In college I studied and learned the importance of branding to enhance profits and create customer loyalty but in this Brand New World it seems that even the average Joe must create promote and protect their personal brands.

 

This became clear to me when having a conversation with a business associate.  I asked him if he had a facebook page for which he replied No, I don’t get into stuff like that, later to find that a disgruntled associate of his had created a false page for him in order to tarnish his stellar reputation. In this conversation I encouraged him to secure all possible digital real estate he could with his name to protect his online integrity.

Published in Writing

Today I had the taste for fried fish and not just any fried fish but the best fried fish one might find in the DC Metro Area. Being that I just recently relocated to the area I didn’t know where to go to satisfy my craving.  So, the first thing I did was...? You guessed it, googled “Best Fried Fish In DC”. The first name to pop up was Horace and Dickie’s Seafood Carry-Out.

 

The reviews were great but I live in Silver Spring, MD  about 45 minutes from them and was hoping for something a little closer. I sent a tweet message to my two food gurus Mark Moreno and Jeff Cattell and within minutes they both sent messages back, “Horace & Dickies 809 12th St NE Washington, DC” and “The best known is Horace & Dickies on 12th street. I haven't been there in probably 15 years, but it was great back then.” respectively.

Published in Writing

A large part of my day is spent researching websites. I look for new trends, cool designs and personality but most of all I look for functionality. In the digital age we live in it is very easy to get an online presence but not so easy to get a good one!

 

Sure you could take all of your printed material and have that uploaded to www.cheapwebsites.com (not sure if thats a real site) in order to have an online brochure but that isn’t how the public interacts online.

 

People go to websites to accomplish specific goals and depending on your brand and business that online experience may be the only contact with your company a customer may have or at least the first impression of your company.

Published in Writing

It’s no secret amongst my friends and clients, I LOVE LOGOS. I am not a graphic artist but as a brand architect I often bring graphic artist in on my projects. In my opinion there is nothing that brings together a brand the way a logo can.

 

I have seen my share of logos in my career, some of which I didn’t quite understand or like and some of which I absolutely love.  The logo is for many business owners the first tangible part of their business and because of this they tend to be very picky when it comes to the details, colors, fonts, character spacing, pictures and the list goes on and on.

Published in Writing

Have you ever asked an entrepreneur what their business is, only to get a 30 explanation of all of their cogs and sprockets then walk away still not knowing what they do? I have and if I am going to be completely honest here, I have been that guy.


Sure its easy for some, We Sell Cars, We Sell Pies or We Sell Smoked BBQ Brisket but for us professionals that work in less tangible businesses and instances where there is no reference we must work a little harder. So I will tell you the process to get you to a point where there is no more confusion.


Your Brand Story is the essence of why you are in business the big solution you provide and why. The great feelings you foster and for whom. The brand story is the script to your commercial and the outline to your brochure. Your brand story is the golden thread that runs through your entire business making complete sense out of what looks and sounds like complete nonsense.


So how do you get to this Brand Story? It all starts with a clean white board, sheet of paper, bar napkin or whatever is close.


Go ahead and find something, I will wait........!

 

Published in Writing

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