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Each and every time you interact with the public is an opportunity to make an impression, make the most out of it! When was the last time you took a long hard look at your marketing pieces. How about recorded yourself to hear how you sound on the phone. Updated that business picture lately, if you clearly no longer have hair but your business card picture does, it's time to update!

Every so often I will study the material that I give to people when I interact with them. Just think about it, after you have left a persons presence all that is left is your business card or brochure, it better say success and professional. When people receive your printed information they should think, " Wow".
I spend a lot of time on this blog writing about simplicity and how important it is to focus your attention on your product or service. You have taken my advice and now you are asking "What do I do now?". Now you are ready to attract buyers! It's no secret that businesses succeed because of high sales and they fail because of low sales. So how do you go from 0 to 100 in a short amount of time? Make a list but don't check it twice.

Yeah, I know you aren't Santa Clause but you say show me the money, I say bring your wheel barrel. You have designed your product and service with someone in mind, right? How many of those people did you contact last week, today or better yet will you contact tomorrow? Well, if that number has yielded less than perfect results then you need to put some time into developing your list of potential buyers.

Make the list first then make your way down the list to offer what you are selling. This is the part that normally causes the problems for most people. For some reason we spend a great deal of time on development of the products and services we offer but shy away from telling the world we are open for business. I have heard every excuse in the book, I don't have enough money to market, I don't have enough time to market, I don't know how to talk to people about buying from me, I don't sell.

If you have used any of those excuses above, I have one suggestion, STOP! Either you stop making excuses or you stop doing business because if you are unwilling to talk to people about buying from you, there is no way I can help you. For all those who are ready though, I say make your list, contact your list and offer your product or service. It doesn't get anymore grass roots then that.

You can do this tomorrow. Sell the insurance, the jewelry, the cars or the taco but for all of our sake, SELL!

Make Money, Have Fun & Be A Blessing,
Cirilo
In the super hyper-active world we live in today we seem to be constantly searching for a simple solution to make up for the things we don’t have real time to handle. We text instead of picking up the phone to communicate, we listen to audiobooks instead of reading, hell we even use things like Splenda to sweeten our iced tea because it takes to long for real sugar to dissolve!

Don’t get me wrong these modern conveniences have made our lives more pleasurable in a lot of regards but we must be very careful to not allow this concept to creep into other areas of our lives. More specifically as we go day to day make a living we have to make sure we recognize there are NO substitutes for hard work!

In my business I am always looking for the better mouse trap, trying to stay ahead of industry trends and systemize as many processes as possible but my success hinges on my ability to work harder than my competitors. It’s not all that glamorous and if one more person hits me with the famous cliche’ “Work Smarter, Not Harder”, I am going to catch a case!

The only Smarter Work is Harder Work, less you look up and find yourself with zero clients or unemployed! This is the bottom line and I am sorry to be the one to break the bad news to my intellectual folks out here who have tried to make us hard workers think any different.

Sure you can coast through life finding short cuts and back doors but that is hardly the way to become the Top Dog in your field! I mean really what would the greats say to the “Work Smarter” crew? Michael Jackson, Bill Gates, Kobe Bryant (I still hate the Lakers but that’s a different subject), Warren Buffet or Barack Obama would all tell you sure you need modern conveniences but there are absolutely No short cuts, No Substitutions for hard work!

The modern conveniences that many use as substitutes make it easy for some to coast but they allow the great the opportunity to out work everyone else. If you doubt what I say, test it for yourself but don’t be surprised when you don’t exceed your wildest dreams! On the other hand if excellence is your goal, get lost in your work more than not, allow no one to have a better work ethic than you!

Just think about it, even if you miss the moon you still can dance with the stars! Work your asses off and the world will beat a path to your door and the satisfaction you get from the process will allow you to live with no regrets! Anything worth having is worth the hard work it takes to get it, so go get it!

Make Money, Have Fun & Be A Blessing,
Cirilo

Leuconoe, don't ask — it's dangerous to know — what end the gods will give me or you. Don't play with Babylonian fortune-telling either. Better just deal with whatever comes your way. Whether you'll see several more winters or whether the last one Jupiter gives you is the one even now pelting the rocks on the shore with the waves of the Tyrrhenian sea--be smart, drink your wine. Scale back your long hopes to a short period. Even as we speak, envious time is running away from us. Seize the day, trusting little in the future. 

- Horace Odes

Many people are familiar with the phrase but really have no idea where it came from. I mean it's everywhere, on tattoos, in commercials, on billboards even. Really, how many times a day do you hear the phrase, Carpe Diem? It has become such a common statement that it almost loses its value to both inspire and challenge. It need not be that way though. Let's think about the requirements of Carpe Diem.

  • Wake Up
  • Choose to truly do all you can that day to live abundantly.
  • Hope that you are blessed enough to do it all over again the next day.

It's that simple! Carpe Diem! Seize the Day! Is that really all there is to it? YEP, and stop trying to complicate Life!

Make Money, Have Fun & Be A Blessing,
Cirilo

It's been a longtime, I shouldn't have left you, without a dope blog to step to. Ok, I am no Rakim by any means but the sentiments are the same. I have been on a mission to find the simple life. You know the life where the grass is greener, the air is cleaner and the Kool-Aid is sweeter, but I ended up right back here! Go figure.

The ever so elusive Simple Life, is so attractive. Everyone has seen it including you! It is that life that as a spectator makes you feel all warm inside. It's the warm apple pie on the stove, the changing leaves on the trees, the smell of pipe tobacco as you pass the gentleman on the park bench reading the newspaper.

Why then is it so difficult to recreate these elements in ones own life. I tend to believe it is because as a leader you are often looked at as the go to person for everything and once that happens and you allow it to continue to happen your life no longer is your own. Not only is your life not your own but you end up being responsible for the lives and success of others.

How can you create the simple life for yourself when the lives of others all around you are so complicated? A good friend of mine told me you can't until you learn to say the magic word, No! Yes, it is that easy. Say no, to others and say yes to you. It's not a sin to do this, it's not selfish either, it's self preservation and no one who loves you can look down on you for that. If they do they really don't love you, they loved what you were doing for them and there is a difference.

Love yourself and the world will look at you and wonder, what must they do to enjoy that Sweeter Kool-Aid!

Make Money, Have Fun & Be A Blessing,
Cirilo
Do you remember the first dance/party you ever went to? You laid out that perfect outfit a week in advance, scheduled that tight haircut with your barber. You washed the family car even though you didn't have a license yet. You took two showers that day sprayed on the best cologne/perfume you could find (Faberge' for me). Not a whole in your socks or underwear and your breath was taken care of with ,what else but, Big Red chewing gum! You were straight! Everything was perfect down to your mom pumping Guy's "Groove Me" in the car, on the way to the dance, because she liked that jam too!

All this preparation was for a reason. It was to build your confidence. To make sure you could handle any situation the party might throw your way but most of all it was so you felt strong enough to ask that special girl for the couples slow dance to R. Kelly's new song. With all that work you knew you were going to get that dance, right, but right as the DJ says it's time to slow it down you freeze up. You go through your mental checklist, everything is straight, you glide over to the spot where the fly girl crew is hanging out and you look her dead in the eye and ask "May I Have This Dance?". She smiles and said she thought you would never ask. Victory! you said and all the hard work was worth it.

Alright, Maestro what is this all about? Well, all the things I just described above we seem to forget to do when it comes to attracting new customers and clients. Everyone of those details described before were absolutely necessary not because the fly girl might have said No had you not washed your mom's car but because washing your mom's car added to the confidence it took to Make the Ask! Never let anything you have control over stop you from making the ask.

Take two showers, wash your car and your mom's too. Put on the latest and greatest cologne (not Faberge' I hope), get that fresh cut and spend some time on putting that perfect outfit together. It will all be well worth it when your client looks over the Starbucks bistro table and says those magic words, "I thought you would never ask"!

Make Money, Have Fun & Be A Blessing,
Cirilo
A brand is a representation of a business or business person's offerings. Put another way by, Wikipedia, the online reference site, a brand, logo, slogan, and/or design scheme associated with a product or service.

So what? Well to be quite honest in business your brand is everything, very similar to an individuals character. It can take a lifetime to build and once it's established you must do everything in your power to protect it.

For instance if I said "Chicken 'n Waffles" to most people, they would respond "Roscoe's"? Even though they may have never been there, the brand is strong and synonymous with great chicken and waffles.
I have always made friends with those older than myself. I can't really tell you why, but my mom always called me an Old Soul. This may explain why I enjoy the sayings that old men have told me over the years. One of my favorites is, " You know Ideas are like A**Holes, most all of them Stink and Everyone has one". Yeah, I know it's crude but it's also true.

You see after being in the business of providing advise to small business owners for over 10 years, I have heard my share of Great Ideas. Don't get me wrong, I enjoy hearing people who are excited about their business and the opportunities associated with the companies they love. I don't take issue with that one bit.
If someone were to ask you what you did for a living what would you tell them? I am a doctor, lawyer, janitor or liar(I meant politician), is the typical answers. We have been trained to offer these types of answers to the age old question, What do you do? The question is not what is your title but what do you do?

A doctor may heal the body, a lawyer may fight for justice, a janitor may create pleasant environments to work, live & play in, and a politician lies (three out of four isn't bad). Those are descriptions of what you spend your valuable time everyday doing and that is how you should answer the question, what do you do?

People need to understand that you are unique and dynamic. The answer real estate agent is boring, but I help families find the home of their dreams, is SEXY! I'm a Rapper will get you no respect but I help people identify with their inner emotions while entertaining them musically, is intriguing. Ok, maybe that last one is a stretch but you get where I am coming from, right?

The word Do implies action and you should respond with action. Take sometime to figure out your own professional actions, so when you are asked the question you won't waste the opportunity to tell someone how SEXY your profession or business is!

Make Money, Have Fun & Be A Blessing,
Cirilo
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